Biography
About Travis Goad
20 years of institutional credit experience — from distressed CMBS workouts and hedge fund portfolio management to private fund formation and a nationwide business note acquisition platform.
Travis Goad
Founder & CEO, Seller Edge Capital
Education
Master of Real Estate Finance
Mays Business School, Texas A&M University
College Station, TX · 2006
Bachelor of Arts in Mass Communication
Texas State University
San Marcos, TX · 2005
Expertise
Overview
20 Years at the Center of Institutional Credit
Travis Goad is the Founder and CEO of Seller Edge Capital, a Miami Beach-based private credit fund that acquires seller-financed business promissory notes nationwide. With over two decades in institutional credit and finance, he has executed more than $4 billion in transactions spanning loan origination, secondary market trading, portfolio acquisitions, structured credit, and capital formation.
Travis's career has spanned every layer of the credit stack — from commercial real estate appraisal, to distressed loan workouts as a VP at LNR Partners (the largest CMBS special servicer in the country), to running a $300M+ credit portfolio at MKP Capital hedge fund, to joining Pelorus Capital Group as Managing Partner — the first institutional lender dedicated to cannabis commercial real estate.
At Pelorus, Travis joined in early 2020 and grew the fund from $15 million to over $430 million in AUM — delivering 13%+ net IRR to investors life-to-date during his tenure. He personally led every debt issuance in the firm's history: the first unsecured cannabis corporate bond ($50M, 7% coupon, BBB+ by Egan-Jones, placed by Piper Sandler), the first-ever cannabis-sector securitization (PCG 2023-1, $70M via Performance Trust), and the conversion to the first A-rated secured cannabis bond.
Through TG Capital Advisors — his advisory and asset management firm, which he founded — Travis advises on CMBS bond control positions and complex capital structure negotiations — including being selected from 8 bidders to represent ~$250M in Israeli shekel bondholders on the $1 billion Starwood seven-mall portfolio restructuring — named the largest mall transaction of 2020.
Today, through Seller Edge Capital, Travis applies that same institutional discipline to an underserved market: the $40B+ universe of seller-financed business promissory notes. The fund buys performing, senior, first-lien business notes — providing liquidity to sellers and structured credit exposure to accredited investors.
Career
The Path
Where it started — valuation and the real estate stack
Travis began his career as a commercial real estate analyst at Integra Realty Resources, valuing retail, industrial, office, multifamily, and land assets across Texas and Florida. The foundation wasn't glamorous — it was granular. Understanding how to read an asset from the ground up, before any debt is applied, shaped how he would later approach credit throughout his career.
Learning distressed credit at the largest servicer in the country
He joined LNR Partners — at the time the largest CMBS special servicer and B-piece investor in the United States, with $12 billion in distressed mortgages under management — and spent four years as a Vice President overseeing distressed real estate debt and asset portfolios. He negotiated the restructuring of $705 million in defaulted first-lien debt, executed foreclosures across 20+ states, and analyzed $400 million in conduit B-pieces and whole loan portfolios. That experience put him inside the machinery of structured credit at a moment when the post-GFC workout cycle was at its peak.
Running a $300M+ credit portfolio at a hedge fund
From LNR, Travis moved to MKP Capital Management — a macro and credit hedge fund — where he was elevated to run the firm's commercial real estate debt investment strategy. He managed a $300M+ multi-instrument portfolio spanning conduit CMBS, SASB, CRE CLOs, CMBX, B-notes, rake bonds, and legacy control bonds. He monetized controlling bondholder rights through fee-share arrangements with major special servicers and co-designed the firm's CRE default and loss model on the Intex engine with internal quants.
Launching new strategies at a $10B real estate PE firm
He joined Harbor Group International as SVP of Special Situations and Credit Strategies, hired to open four new markets for a $10B AUM firm: distressed debt, SASB CMBS B-pieces, distressed mall investing, and cannabis sale-leaseback. He sourced $50M+ in equity across five investments and structured the acquisition of the City of Norfolk's first mall out of a defaulted legacy CMBS trust — work that deepened his expertise in the Norfolk market and in navigating distressed CMBS collateral, a skillset that would apply directly to later advisory assignments in the same city.
Co-owning and building a private credit fund from $15M to $430M
In early 2020, Travis joined Pelorus Capital Group as Managing Partner and co-owner — one of three owners of the firm — the first institutional private credit fund dedicated to cannabis commercial real estate. The fund had $15 million in AUM and a thesis that most lenders wouldn't touch. Over four years, he grew it to $430 million in AUM, built a 5-person team, and personally led every debt issuance in the firm's history: the first unsecured cannabis corporate bond ($50M, 7% coupon, BBB+ by Egan-Jones, placed by Piper Sandler), the first-ever cannabis-sector securitization (PCG 2023-1, $70M via Performance Trust), and the conversion to the first A-rated secured cannabis bond. The fund delivered 13%+ net IRR to investors life-to-date during his tenure.
Advisory, asset management, and the $1B Starwood restructuring
TG Capital Advisors is a firm Travis founded — an advisory and asset management platform covering CMBS bond control positions, complex capital structure negotiations, and institutional asset management assignments. In 2020, he was selected — alongside Pacific Retail Capital Partners — to lead exclusive negotiations for the Starwood West seven-mall portfolio: approximately $1 billion in total capital, seven regional malls across OH, WA, CA, and IN, and ~910 million ILS in Israeli shekel bonds whose holders needed representation before the Tel Aviv District Court. The engagement was named the largest shopping center transaction of 2020.
Seller Edge Capital — institutional credit meets small business
Today, Travis leads Seller Edge Capital from Miami Beach — applying the same institutional underwriting discipline he developed across two decades to a market that has never had it: the $40B+ universe of seller-financed business promissory notes. When a business owner sells their company and takes back a note, they typically wait years for full payment. Seller Edge Capital buys those notes — providing immediate liquidity to sellers and structured credit exposure to accredited investors.